It’s worth noting that iPhones utilize AI algorithms to create images and videos that appear perfectly lit – that being said,  the results often don’t reflect the real-life lighting conditions. Achieving such polished results typically requires a comprehensive off-camera lighting setup (I’m talking multiple light stands, reflectors, tripods…the works), which isn’t always possible, especially in lifestyle or wedding photography where you’re often met with timing, location, and scene restraints.

As photographers, we sometimes face the challenge of competing with the convenience and perceived quality of iPhone photos. A collective groan whenever we overhear others say: “I liked the iPhone photos better.”

However, it’s crucial to understand that those images, while impressive, may not always portray the true lighting and atmosphere of a scene, and instead will often produce something that’s not always realistic nor achievable. This understanding is key in appreciating the skill and artistry involved in professional photography, which strives to capture the true essence of a space or moment.